Small businesses that are considering purchasing or selling
online will find this a useful resource to help them identify and
select appropriate e-commerce options. Tips and strategies for
attracting and keeping online customers are also presented.
While the booklet focuses on selling online via your own website, best ecommerce training course other options for purchasing and selling online are highlighted
such as e-marketplaces and online auctions.
What is E-Commerce?
E-commerce refers to the process of buying or selling products or services
over the Internet. Online shopping is becoming increasingly popular because
of speed and ease of use for customers.
E-commerce activities such as selling online can be directed at consumers
or other businesses. Business to Consumer (B2C) involves the online sales
of goods, services and provision of information directly to consumers.
Business to Business (B2B) refers to the online selling of products,
services, or information between businesses.
Why E-Commerce for Small Businesses?
Selling online can help your business reach new markets and increase your
sales and revenues. If you are interested in selling to other businesses, you
can use the Internet to find sales leads, announce calls for tender and offer
products for sale either through your own website or through an
Searching for products and services online can save you
time and money by allowing you to find the best prices
without having to do all the legwork. You can use the
Internet to find new suppliers, post buying requests
or search for products and services. Online trading
networks can also be used to support efficient
information exchange between buyers and sellers.
Benefits of B2B E-Commerce Solutions
• Purchasing supplies – By creating an online account
for your business with supply stores you can purchase
office supplies and equipment online and save time
and money by automating the purchasing process.
• Purchasing direct materials – These are materials
that go into the production or manufacturing of your
products. Establishing a relationship with a vendor
and purchasing online may help reduce costs.
• Selling products or services to new vendors – Having
an online e-commerce presence opens up more
opportunities to extend your reach and gather new
vendors beyond your bricks and mortar offerings.
• Leveraging your existing web presence – If you already
have B2C operations, you can extend them to business
clientele – perhaps by providing private areas for
special pricing, delivery options, etc. However, this
additional functionality is not trivial and could require
rebuilding your online store at a significant cost.
Benefits of B2C E-Commerce Solutions
• Better customer service – Businesses can transact
directly with their customers 24/7.
• Elimination of intermediaries – Businesses, particularly
manufacturers, can offer lower and more affordable
goods to consumers by selling products directly,
eliminating distributors and retailers that add to the
cost of the products.
• Flexibility in pricing – Price tags can be adjusted easily
and instantly, benefiting the business and the customer.
You also have the ability to strategically cross-sell,
discount, and provide coupons and other online/
• Professional image – Even if you have a small business,
your e-commerce site can enhance your reputation by
projecting a larger picture and allowing you to compete
on a level playing field.
• Extended reach – Opening up an online storefront can
effectively extend your presence to a great number of
prospects, particularly those unable to access your
local bricks and mortar store.
FAST FACTS ABOUT E-COMMERCE IN CANADA
• There were 26,960,000 Internet users in Canada
as of March, 2011.
• In 2010, 51% of Internet users ordered goods or
services for personal or household use. In total,
Canadians placed nearly 114 million orders,
valued at approximately $15.3 billion.
• When it came to paying for their purchases,
89% used a credit card online, and 31% used
an online payment service.
• Growth rates of e-commerce spending are
predicted to grow significantly between 2011
and 2015. The percentage of B2C online revenue
compared to all retail revenue is expected to
reach approximately 10 % by 2015.
• Retail e-commerce spending was slightly below
CAD$20 billion in 2011, with strong increases
forecast until 2015.
• Security and privacy remain a key concern for
selling and purchasing online.
source : https://hubpages.com/business/E-COMMERCE-PURCHASING-AND-SELLING-ONLINE