Small businesses that are considering purchasing or selling
online will find this a useful resource to help them identify and
select appropriate e-commerce options. Tips and strategies for
attracting and keeping online customers are also presented.
While the booklet focuses on selling online via your own website, best ecommerce training course other options for purchasing and selling online are highlighted
such as e-marketplaces and online auctions.
What is E-Commerce?
E-commerce refers to the process of buying or selling products or services
over the Internet. Online shopping is becoming increasingly popular because
of speed and ease of use for customers.
E-commerce activities such as selling online can be directed at consumers
or other businesses. Business to Consumer (B2C) involves the online sales
of goods, services and provision of information directly to consumers.
Business to Business (B2B) refers to the online selling of products,
services, or information between businesses.
Why E-Commerce for Small Businesses?
Selling online can help your business reach new markets and increase your
sales and revenues. If you are interested in selling to other businesses, you
can use the Internet to find sales leads, announce calls for tender and offer
products for sale either through your own website or through an
e-marketplace site.

Searching for products and services online can save you
time and money by allowing you to find the best prices
without having to do all the legwork. You can use the
Internet to find new suppliers, post buying requests
or search for products and services. Online trading
networks can also be used to support efficient
information exchange between buyers and sellers.
Benefits of B2B E-Commerce Solutions
• Purchasing supplies – By creating an online account
for your business with supply stores you can purchase
office supplies and equipment online and save time
and money by automating the purchasing process.
• Purchasing direct materials – These are materials
that go into the production or manufacturing of your
products. Establishing a relationship with a vendor
and purchasing online may help reduce costs.
• Selling products or services to new vendors – Having
an online e-commerce presence opens up more
opportunities to extend your reach and gather new
vendors beyond your bricks and mortar offerings.
• Leveraging your existing web presence – If you already
have B2C operations, you can extend them to business
clientele – perhaps by providing private areas for
special pricing, delivery options, etc. However, this
additional functionality is not trivial and could require
rebuilding your online store at a significant cost.
Benefits of B2C E-Commerce Solutions
• Better customer service – Businesses can transact
directly with their customers 24/7.
• Elimination of intermediaries – Businesses, particularly
manufacturers, can offer lower and more affordable
goods to consumers by selling products directly,
eliminating distributors and retailers that add to the
cost of the products.
• Flexibility in pricing – Price tags can be adjusted easily
and instantly, benefiting the business and the customer.
You also have the ability to strategically cross-sell,
discount, and provide coupons and other online/
offline specials.
• Professional image – Even if you have a small business,
your e-commerce site can enhance your reputation by
projecting a larger picture and allowing you to compete
on a level playing field.
• Extended reach – Opening up an online storefront can
effectively extend your presence to a great number of
prospects, particularly those unable to access your
local bricks and mortar store.
• There were 26,960,000 Internet users in Canada
as of March, 2011.
• In 2010, 51% of Internet users ordered goods or
services for personal or household use. In total,
Canadians placed nearly 114 million orders,
valued at approximately $15.3 billion.
• When it came to paying for their purchases,
89% used a credit card online, and 31% used
an online payment service.
• Growth rates of e-commerce spending are
predicted to grow significantly between 2011
and 2015. The percentage of B2C online revenue
compared to all retail revenue is expected to
reach approximately 10 % by 2015.
• Retail e-commerce spending was slightly below
CAD$20 billion in 2011, with strong increases
forecast until 2015.
• Security and privacy remain a key concern for
selling and purchasing online.

source : https://hubpages.com/business/E-COMMERCE-PURCHASING-AND-SELLING-ONLINE


Factors for Success in the Book Selling Industry

Selling books takes place in a myriad of locations. Text books, references and manuals are sold to schools, businesses and colleges. An author sells books directly to readers when she self publishes. Book publishers sell to wholesalers and distributors as well as bookstores. eBook Topics in Demand Bookstores sell to the readers. A successful book is defined by how well it sells.

Shoppers expect books to be priced within a range. Mass paperbacks are between $6.00 to $8.00, trade paperbacks between $12 to $20, and hardcover books between $25 to $30. Ebooks are offered at $.99 to $5.(ref in notes) (ref1) Books priced substantially higher, say a trade paper back at $25 have a tougher time selling. The right price is a factor of success in book selling.

Wholesalers and Distributors
Anyone who buys a set of International Standard Book Numbers, ISBN, is considered a publisher. In that respect there are over thousands of publishers in the United States. (ref in notes) Bookstores prefer to buy from wholesalers and distributors because they have one entity to deal with for purchases, billing and returns, rather than hundreds, if not thousands of publishers. Wholesalers don’t market your book. Distributors do actively market your book through their own catalogs. Selling your book through a wholesaler or distributor contributes to the success of your book.

In addition to a book priced within the norms expected by customers, the terms offered to the wholesalers, distributors and bookstores need to be the industry standard. The discount offered by the publisher, or author selling to retail stores, should be between 40 to 55 percent of the retail price. For example, if the book retails at $20, then the wholesaler would get a 15 percent discount and the retail stores 40 percent, so the total discount is 55 percent. Bookstores expect 90 days to pay. The book should be returnable by the bookstore to the wholesaler. Bookstores are hesitant to buy books that aren’t offered with standard industry terms.

An author and her publisher work together in marketing her book. Authors don’t necessarily see the marketing the publisher does because it’s directed toward the bookstores, not consumers. That marketing consists of a description of the book in the publisher’s catalog, sending out review copies to book industry publications, sending out review copies to newspaper book editors and distributing press releases. The author markets the book to her social media contacts, newsletter subscribers and appears at book signings. She may also develop her own publicity program in addition to the publishers.

Article Source: http://EzineArticles.com/7315152

Optin Email Marketing – A Beginner’s Introduction

Optin Email Marketing is an integral part of internet marketing whereby you collect email addresses from subscribers who expressed interest in receiving more information from you about a particular niche. This is done by posting a squeeze page on the internet describing in a very concise manner, the product and services you are offering. Subscribers who voluntarily provide their email addresses into the optin form provided by your squeeze page will become your subscribers. OptinChat Review This process is the basics of Optin Email Marketing.

Optin Email Marketing has many benefits. First and foremost, you get targeted subscribers who are more responsive to your email campaigns. A more responsive subscriber list will mean more potential sales for you. It is pointless to have a huge subscriber list which is not responsive to your emails. You will not generate any sales if nobody cares to read your emails. You would rather have a smaller pool of responsive subscribers who are reading your emails every time you are promoting a good product to your subscriber list. The higher number of subscribers reading your emails and sales pitch, the higher the chance for you to get sales. This is the power of Optin Email Marketing! Another key benefit of Optin Email Marketing is that since you have obtained the approval from your subscribers to send them regular emails, you are protected from any SPAM complaints. Also, your emails will less likely to be ended up in your subscribers’ SPAM or Junk folders in their email inbox as they are most likely to whitelist your email address and domain name in order to continue receiving your emails.

There are two types of Optin method in Optin Email Marketing. They are the Single Optin and Double Optin method. Single Optin method is the most convenient method for everyone as each individual simply fill in his or her email address in the optin form at the squeeze page and click on the Subscribe button. The email address will in return be captured by your auto-responder. Due to the easiness of this signing up process, it usually yield a higher optin rate as compared to the Double Optin method. In Single Optin Email Marketing, the typical optin rate will range from 30% to as high as 60% depending on the quality of your squeeze page. The biggest drawback in Single Optin method is that you may get a bunch of invalid email addresses from your squeeze page due to various reasons. Sometimes, it can be caused by accidental typo errors when keying in the email address. Sometimes it could be intentional mistake so that people can get through to your freebies download page.

To overcome the drawback mentioned above, some internet marketers start practicing the Double Optin method. This is called the Double Optin Email Marketing. It is a more complicated process as compared to Single Optin method because there is an extra email address verification step whereby each individual is required to perform. He or she will be requested to confirm his or her email address by clicking on a link contained in an email which was sent out immediately by your auto-responder after he or she completed the signed up process at your squeeze page. Sometimes, this additional step of email verification may turn away some of your potential subscribers but on the positive note, you will get 100% keen subscribers with good email addresses from your squeeze page. This is the biggest advantage of using Double Optin Email Marketing.

Article Source: http://EzineArticles.com/6697265

Adding WordPress Tags to Your Article Post

WordPress is a wonderful blogging platform that is very versatile and flexible. One of its features is ‘tagging’ where you can add certain ‘tags’ to posts. The purpose of this is to organise your content based around certain themes, WordPress Tag Plugin categories or keywords that your content may fall under.

Tags are also picked up and indexed as separate pages in Google so this is an added benefit for search engine optimisation reasons. So if for example you add 10 tags to a single post, all ten of these tags are likely to be indexed.

So how do we add them? After logging into your administration panel, you want to head for the section where you create new posts. This can be found under Posts > Add New. Once you enter your main heading, content and categories, you want to add all tags you feel are relevant to the page copy you are adding.

You can separate each one using a comma. Once done, simply click on ‘Add’ and they should all appear underneath. If you want to add existing tags that have already been added in previously then simply click on the hyperlink ‘Choose from the most used tags in Post Tags’, this will bring up a list of all tags in a ‘cloud’ format. The larger the text, the more popular it is.

If you want to just add tags without adding any content, then this can be done by going to the option Posts > Post Tags. You are then presented with a screen where you can add a new Tag, slug and a short description. This allows you to populate the system with those that you feel may be used moving forward.

One word of caution though, one must remember never to get too carried away, using too many can be seen as spam is used incorrectly. Always make sure that what you are ‘tagging’ is absolutely relevant to your content. From personal experience, I have found that using only a few help your rankings and in does not dilute your PageRank.

Article Source: http://EzineArticles.com/4358687

What Are Memes?

Reading the title, you must be thinking what really memes are. Of course, we are talking about internet memes which are really “IN” these days. Memes are actually concepts in a form of links, images, phrase, fashion, sites or videos which is spread through the internet. Mighty Memes Review It is anything that is shared online. Commonly, it is quickly spread via blogs and social networking sites.

The most obvious example for a meme to spread quickly includes posting some photos to someone’s Facebook wall or sending via emails. One of the most popular memes today is the comic-like images which are mostly funny. These kinds of memes are easily spread because it is easily understood. What’s more, both the picture and the text are funny. While I am telling you this, I know you already have memes in mind especially the ones that are really popular.

Internet marketers have used memes for viral marketing and still using it today through social media marketing. Memes are easily digested than writing a long article. Memes are brief and get people’s attention quite easily.

There are millions and millions of memes in people’s mind. On the other hand, only the best memes are remembered and are spread quickly. Most of these popular memes are even left on other people’s minds and shared again and again. And memes that are not good enough easily fade away. We cannot actually imagine the number of memes that were not recognized.

I could actually compare memes to chain letters since it goes from one to person to another and in just a few minutes you don’t know how many have shared them online. It is true that memes are a form Art. It is used to promote stuff, to market things or only to be funny. Memes are evolving and we do not know if they are here to stay.

How Did Memes Come About?

Just like all the other things, we all have stories about where we come from. Meme, as a word, was said to be originated from Richard Dawkin’s book to describe a piece of culture that replicates.. He talked about the significance in explaining the human behavior as well as the cultural evolution. From that time on, memes have evolved naturally and many have said the evolution of memes is really a phenomenon.

Memes have now become popular and people of the new generation use these many times. Many mispronounce meme as “me-me”. However, it is actually pronounced as “meem”. Funny texts, videos and images are now virally spreading through the internet and it is still growing. As social media sites become better and better and as the number of users are increasing, memes are also spread even faster.

Do you have a Facebook account or Twitter account? If yes, look at the news feed, it is full of every sorts of memes that you could imagine. Try to look at your Facebook wall and you will see some images or phrases with most likes. That only means that those statuses with more like and shares are the most intriguing or interesting. Same thing with twitter, a tweet is retweeted many times and sometimes other users even mark your tweets as favorite.

With regards to Internet memes, it is unclear to where it really came from or what was the first internet meme that came out? However, we must all have seen a Baby Dancing which really became viral. Was it the first meme that came out? For me, Internet memes are just like the memes which Dawkins have talked about. The only thing, I think is different is that internet memes are the evolved version. Until now, there are still people out there discussing the history of memes and some are still even asking “what are memes?”.

Article Source: http://EzineArticles.com/7348151

10 Ways To Promote Your Online Store

Online stores promotion. How to promote my online store?

Many people who have access to the Internet are aware that they can earn decent money through the Internet. Perhaps you once had thoughts to start your e-business: choose a domain, find a hosting, download free online store template and start to sell the goods from a nearby store. Printly Review And start waiting until buyers ring and buy goods.

Have you considered everything before the creation of an electronic store? But don’t you think that you have missed something? You forgot the most important thing – how you will attract potential visitors to the site? How will you promote your online store for free? What are the effective ways of promotion online shop will you use? Adding a site to free directories will give you sales? These and other mistakes, questions and answers will be discussed in this article.

Methods of promotion online store

You need to decide based on your advertising budget which methods of promotion you will use in your online store.

Unique and useful content is what is called “free” promotion of the online store, which is available to everyone. Write quality content for the site, which will bring many links from other websites. After all, only a unique and useful content for people will be appreciated as by a human and a search engine.

1. Advertising.

To attract many customers from the search engines is very challenging task at first stages of business. That’s why Google Adwords advertising is exactly what we need. Contextual advertising for online store allows you to immediately get your potential customers. The price of one transition to the link depends on the competition and the theme of your internet business, as well as literacy and professionalism of its setting.

2. SEO promotion.

You need your site to be at the top of search engines for desired keywords and receive daily influx of targeted visitors. For a young site it is very difficult to quickly get into the top. In order to achieve high rankings in Google SERP you need to prepare your site (internal SEO optimization) in order search engines “liked” your site. When all internal SEO work on the site is complete, it is necessary to begin to build links.

In the SEO promotion of your online store you need to put the emphasis on literacy internal optimization and content! Just so you can save a lot of money on the links purchase and get free traffic on long tail words.

Do not forget to add your website to Google.com.ua / places. It is truly effective in this business! Google is actively testing the Local Business Center, but even now at the top positions of Google search there are companies from Google Local Business Center.

3. Price aggregators.

Use special aggregator sites, which compare prices from different online stores. Sometimes they are called price aggregators. Enclose a contract with popular sites aggregators and get the sales. Everything will depend on your products prices. If your prices of the goods are higher than in other shops, it is unlikely that you will have a lot of orders from such sites.

4. Socialization and viral marketing

Social networking is a great way to understand the consumer, to increase sales of your online store. Advertising in social networks of your online store has long been considered as one of the most effective. Use viral videos or photos to promote your website on social networks. This can increase traffic to your site on a successful viral promotion on social networks and other sites.
Also at this point you may use social bookmarking and micro blogging.

5. Offline Advertising for Your Online Store

It can be:

• advertising of your online store on billboards;
• distribution of flyers and coupon codes near shopping centers;
• sponsoring of various events and activities;
• Mobile SMS-mailing is a great way to get people to visit your store;
• posting announcements, etc.

6. TV and radio advertising

If your online store has friendly usability, well-designed website, and the prices on the site are not above the competition, make your site popular! Tap the power of your site advertising on TV and radio. Remember that advertising is the motor trade!

7. Activity on thematic blogs, websites and forums.

This may be the publication of interesting articles, and just comments and suggestions on the subject sites.

8. Blog or forum for your online store.

Create a blog for your online store. Publish interesting articles related to your store, photos of satisfied customers and reviews, interesting statistics and information, answer the questions. Be more open to visitors of your site. It would also increase the links for your online store. Of course, on the highly competitive request you will not to be in the TOP only thanks to a blog or a forum, but it has a number of important advantages for you.

9 Special offers, affiliate programs, discounts

Availability of affiliate programs lets interest the other people to recommend your store to friends and family. Sale is a great opportunity to remind your visitors and old customers that your site is still there. Also, this is a great issue for press release distribution, reviews, articles and advertisements with the active link to your website. Do not forget about the services of group shopping!

10. Google Analytics

Continuously analyze the effectiveness of your site traffic with Google Analytics. Set up E-commerce and objectives for your store or site, and analyze the quality and efficiency of traffic! You need to know how much one target visitor costs and how much profit it brings to you. Continuously analyze the effectiveness of traffic from different sources!
All these methods of online store promotion are effective, but only with a competent and professional approach!

Article Source: http://EzineArticles.com/7620686